How Technology Changed Communication

Before using landlines, people delivered messages through telegraphs. Then, cell phones replaced the landlines. Shortly after that, the internet arrived and changed the way we communicate forever.

Thanks to the ever-changing technology, humans all over the world are brought together with various mediums of communication.  Social media applications, smartphones with the best internet plans, online gaming are examples of how people stay in touch these days.

Digital marketing over traditional marketing

We’re not saying that traditional marketing is irrelevant anymore; newspapers and television ads are still around. However, most companies are investing more in digital marketing methods such as SEO and Google Adwords. Companies prefer these modern methods because all the customers are online these days.

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Public relations is more complicated

Social media allows restaurants and businesses to directly communicate with their customers, but it also makes it harder to maintain their online reputation. It isn’t uncommon to see a company under flames after a string of negative feedback gets posted online.

Easier collaboration

Collaborations now aren’t restricted in a room and can be done anywhere and at anytime. All you need is an internet connection and Skype, and it’s possible to discuss matters with people on the other side of the world.

Maintaining relationships

Communication with loved ones before the age of the internet was tough; snail mail was slow and international calls are expensive. Now, people can spend more time together online by texting, video calling or sharing photos.

It can also ruin relationships

Although technology allows us to be closer, it also can pull us away if used incorrectly. People are glued to screens these days and online interactions are replacing real-life interactions, which isn’t always the best way to maintain a relationship.

Conclusion

There’s no doubt that technology has improved our lives. However, it is crucial for us to find a balance between technology and personal human connection.

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